Hey, it's Jessica and I'm the Founder of Baked Kurls.
In 2018, I was suffering from heat damage, chemical processing and a receding hairline. Lets just say I was desperate to grow out my natural hair and begin my natural hair journey, but I realised that the haircare market was overwhelming and there was a lot of toxic products marketed towards black women.
75% of the products on the black hair market contain toxic ingredients.
An overwhelming amount of black hair products have been linked to cause disruptions in hormone balance, fibroids, asthma development, and cancer. Black women are over-exposed, and under protected. So with this in mind, I got to work. Using myself as the guinea pig I created my own clean, plant-powered, non-toxic haircare products that fulfilled my hair goals and needs, while at the same time not costing me my health.
At the same time, I was taking CBD for anxiety, and after researching the benefits I put it into my own hair products. And just like that, Baked Kurls was born!
Baked Kurls the world's 1st CBD-infused natural haircare brand dedicated to kinky and curly hair textures. We only use plant powered, non-toxic, and cruelty-free ingredients. We exist to give black women, and people with kinky & curly hair, the products, community & education to best understand how to look after their natural hair & the benefits of CBD.
Thank you for coming with me on this journey, I'm so excited to bring you along!
With Love From,
Founder & CEO of Baked Kurls